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My Work

I Follow the 4-WH process combining the iterative process of design thinking with deep ethnographic understanding to approach complex problems. i.e. 
1. Who is facing the issue/problem? 
2. Where are they facing it? 
3. What is the issue/problem they are facing?
4. Why are they facing the specific/broad issue/problem?
5. How to address the issue?

Image by Josh Hild

Case 01

Dating App Data Gathering Study

This project was a data-gathering cum usability study that included both Quantitative survey and Qualitative user interviews. 

Case 02

Analytics Report : Insurence website

In this project, I have worked on Google analytics and provided a detailed report about the user behavior on the website on various parameters. 

Image by path digital
Insurance Consultation

Case 03

Data Gathering Study for Insurance Website

This study includes in-depth user insight and user behavioral insight about an insurance website that lacks e-commerce in their website. 

Case 04

Usability Study: E-commerce 

A leading E-commerce company wanted to check its new rating and review journey. very in-depth insight was received from this study. 

Image by S O C I A L . C U T
Image by Scott Graham

Case 05

Ux Research Tentative Process

The tentative process that I follow. But, it changes frequently with different projects according to its requirements. 

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