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  • Writer's pictureSourav Dhar

Proof of Concept: City of Pheonix Website


Proof of Concept (POC) demonstrates the feasibility and viability of a new product or service. In the present context of a government website, a POC involves creating a website prototype to demonstrate its feasibility and potential effectiveness.

The following steps have been followed while creating a POC for a government website:

  1. Identify the website's main objectives and user requirements: Determine the critical functions of the website, its target audience, and the users' goals.

  2. Develop a design and wireframe: Create an optimized IA, design, and wireframe representing the website's layout, structure, and navigation.

  3. Build a prototype: Using the wireframe to build a working website prototype with critical features and functionality.

  4. Refine the prototype: Use the internal feedback from the presentation to refine the prototype and address any issues or concerns.

  5. Present the POC: Share the POC with stakeholders, such as government officials and users, to demonstrate the feasibility and potential benefits of the website.


The Client wants to use intuitive design and omnichannel experience. Which should have but not be limited to the following:

  1. Consistent information: Citizens should be able to access the same information, regardless of their channel.

  2. Seamless navigation: it should be easy for citizens to move between channels, and the information should be organized in a way that makes sense across all channels.

  3. Personalized experience: citizens should be able to access their individual information and services based on their preferences, location, and history.

  4. Mobile optimization: the website should be optimized for mobile devices, allowing citizens to access information and services on the go.

  5. Chatbots and AI: the website should utilize chatbots and artificial intelligence to respond quickly and efficiently to citizens’ questions.

  6. Feedback and reporting: citizens should be able to provide feedback and report issues with the website, services, and information.


1. Approach:

The “Digital first but not only” approach highlights the importance of prioritizing digital channels and technologies in the delivery of products, services, and communication but also recognizes that other traditional channels and methods still play a role and should not be neglected.

2. Points needed to be covered while designing

Government websites typically provide information and resources related to the functioning of the government and its various departments, as well as services offered to citizens and businesses. Some of the main things you can typically find on government websites include the following:

1. Overview of government policies and initiatives.

2. Information about government departments, their functions, and services provided.

3. Access to online services, such as applying for permits, paying taxes, and renewing licenses.

4. Information about laws, regulations, and legal procedures.

5. Contact information for government officials and departments.

6. News, updates, and events related to the government.

7. Business resources include information on taxes, grants, and licenses.

8. Information for citizens includes voting procedures, education resources, and health services.

9. Statistical data and reports on the government and its various departments.

10. Access to public records and documents, such as budgets and reports.

3. Suggested Website Structure

Responsive design to ensure the website is optimized for viewing on all devices, including mobile phones and tablets.


A clean and modern design with an easy-to-use navigation menu that provides quick access to different sections of the site.

A search bar that allows users to find information on specific topics quickly.

  • Logo of Phoenix city

  • Navigation menu: Home, Business, Residents, Visitors, Government, About Us


A prominent hero image or slideshow showcasing the beauty of Phoenix and its many attractions.

A section dedicated to tourism, including information on local attractions, events, and restaurants.

A section dedicated to residents, with information on city services, community resources, and local news.

  • A welcome message with city tagline

  • Slideshow of photos showcasing the city's attractions

  • Quick links to popular pages such as events, tourism, and job opportunities

  • Featured stories from the city blog

  • Upcoming events calendar

City Services :

A. Residential Services

1. Trash and recycling

2. Street and sidewalk maintenance

3. Neighbourhood services

B. Business Services

1. Business licenses and permits

2. Economic development resources

3. Procurement opportunities

C. Community Services

1. Parks and recreation

2. Libraries

3. Community events

D. Public Safety

1. Police Department

2. Fire Department

3. Emergency Management

E. Transportation

1. Streetlights and traffic signals

2. Public transit

3. Street maintenance and construction


A section dedicated to business, including information on the city’s economic development, workforce, and resources for businesses.

A section dedicated to government, including information on city services, local government agencies, and contact information for city officials.

  • Information on economic development, workforce, and resources for businesses

  • List of major companies and startups in the city

  • Case studies of successful businesses in the city


  • A blog section with insider tips and information about the city, written by local residents and experts.

  • Information on city services, public safety, and community resources

  • Links to popular city departments such as parks and recreation, transportation, and education

  • Up-to-date news and events related to city life

A. Living in Phoenix

1. Neighbourhoods

2. Housing and real estate

3. Education

B. Taxes and Fees

1. Property taxes

2. Business taxes

3. Utility fees

C. Voting and Elections

1. Voter registration

2. Election information

3. Polling locations


Interactive maps and directions to make it easy for visitors to navigate the city.

  • Information on tourism and local attractions

  • Maps and directions to popular destinations

  • Recommendations for restaurants, hotels, and shopping


  • Information on city departments and services

  • Links to city council meetings, agendas, and minutes

  • Information on city elections and voting

A. City Council

1. Council members

2. Meetings and agendas

3. Ordinances and resolutions

B. Mayor's Office

1. Mayor's biography

2. Press releases

3. Priorities and initiatives

C. City Manager's Office

1. City budget

2. Strategic plans

3. Performance metrics

D. Departments

• Overview of City departments

• Directory of departments

1. Contact information

2. Services offered

3. News and updates

About Us:

• Overview of the city's history and culture

• Mission statement and values of the city government

• Information on city departments and services

• Contact information for city officials and departments


1. Contact information for city government

2. Social media links to city's official pages

3. Links to city privacy policy and terms of use

4. Copyright information.

4. Persona

5. Final Design

Web View

Mobile View

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